As somebody who has been both a developer and marketing team leader in their career, I have been able to observe when projects go wrong between developers and an external or internal marketing team.
In this talk, I will share a few areas where relationships can break down, how to avoid problems before they arise, and also tips to get marketing teams on your side so you can both serve a happy client.
This talk given at WordCamp Dublin 2019, and it focuses mainly on how to get developers to play nice with marketing teams. This was very similar to the talk given at WordCamp Brighton a few months before, but with a few changes. This talk will help developers liaise with marketers better.